These are Monster High plush toys produced by Gypsy. You can have a Monster High Skull pillow, or beanies featuring:
Crescent - Clawdeen Wolf
Whatsit - Frankie Stein
Count Fabulous - Draculaura
Sir Hootsalot - Ghoulia Yelps
These Monster High Plush Toys where on display at the Nuremberg Germany Toy Fair January 2014.