I wondered the same thing. The doll doesn't look like a deluxe or anything like that so I can't see why she is more expensive than the others.
You think that's bad, here in Australia she's in store at TRU for $70 AUD... $70. I had to do a double take!
(However she's on the TRU online store for $60... still way overpriced..)
She's $20 - $30 more expensive than previous EAH dolls, excluding Playsets naturally. Although the WTW Raven Playset is going for $130 in store and online at TRU. It's not justifiable at all.
I am so envious when I hear US prices for goodies. You guys got it good in comparison. :(