where did you get that info?
I really hope that's the case. The EAH girls look like Honey Boo Boo and that needs to change.
My aunt works at mattel she works in the girls brands, she told me that mattel wants to make thier toys quality better and eah is great story and animation wise but many people have complained that the dolls look like clones and eah is getting a some major compettion so mattel wants each doll to look diffrent they want the dolls with more details and personality.Monster high has been doing great so far, mattel still want to improve the quality of the dolls, so they just make the dolls with more details the only major change mh is going to have is in animation
Thank you for clarifying this - I was concerned that since Barbie has received a few makeovers during her tenure that MH might receive the same treatment.
When you say "more details", are we talking about the outfits and accessories? They've been experimenting more with makeup, as evidenced by the hybrid ghouls and Amanita - is that what they mean by "more details"? They changed Lagoona's face-up for Monster Exchange and I'm not sure why. They've gone back to her standard look for her subsequent releases.
the reboot being for EAH makes more sense b/c Mattel's going to get a lot of competition next year in the fairy tale doll theme from Hasbro releasing Disney Descendants and the new Princess line.
BE CAREFUL Monster High IS DELETING ACCOUNTS SUCH AS CLAWDEENA9s YOUTUBE CHANNEL FOR STATING A OPINION ON THE NEW DOLLS
Why would they do this? Well, I don't have to ask. I've been seeing this happening with the Barbie lines for a while now. Articulated dolls cost more to make and the more sculpts you have the more you have to spend to make them all. Mattel is going to you know where in a handbasket and has been for a long time now. They're wondering why sales are down? Stuff like this is why. Doll collectors and kids they're both bored out of their minds with what's being offered by Mattel and it's showing in the sales figures. The more profit goes down the more they cut, scale back, cheapen the lines.
Sales of MH dolls have been down a bit. Too many dolls on the shelves and in their minds it's time to reboot or kill MH completely. Their cash cow line must go on OR ELSE. I've seen the new face paints. I'm not impressed. Everything I liked about Barbie and MH is nearly gone now. I will not be buying any of the new MH dolls. They're way too cartoony and I mean that in a BAD way for me. I think I am done. I've got over 100 MH dolls now and not too many new characters have caught my eye anyway. I was buying fewer of them. Might as well stop while I am ahead if this is where the line is going because it's not going to appeal at all to me.