Monster High Dolls .com

News and Reviews of Monster High Dolls, Plush Toys, and More!

A bona fide pop culture phenomenon and a massive global franchise in over 60 countries Monster High is ranked as the third biggest fashion doll brand a $1 billion franchise annually and a top 5 global property for girls! Monster High empowers girls to express their individuality and form friendships that last beyond a lifetime.

Now entering its 6th year in the market, in 2016 the brand will embark on an exciting new chapter to maintain its relevance to the ever changing consumer. As an exciting disruptive everygreen brand Monster High will continue to represent via the monster metaphor what it means to be different, unique and empowering girls to be themselves as Mattel leads the way in creating, maintaining and driving strong girl empowerment brands.

The key elements that make the brand disruptive will remain but now infused with more play in the product whilst adding renewed focus on the core characters and stories as well as marketing what the brand stands for. The brand will have a fresh new look with new contemporary colours and graphics whilst still incorporating the iconic signatures that make the brand unique and relatable to the core audience of 6-10 year olds. The fresh new feel will also incorporate new photo real brand imagery creating the emotional connection with the core audience whilst maintaining the brands humour and relatability and sense of community. The brand will also launch an exciting new multiyear brand campaign and new consumer rallying cry “How Do You Boo” encouraging consumers to embrace what makes them unique and share how they Boo. Working with celebrities and brands spokespeople the campaign will communicate what it means to boo, to be yourself and start a movement encourage girls to do the same. This will also be brought to life through an empowering new Monster High Anthem launched through a music video that will be amplified through social media and PR. This will be supported with an extensive marketing campaign across multiply touch points and will be localised in key countries across the EuRoMEA region.

Entertainment will still be a key focus with the successful tentpoles as Monster High is ranked #2 children’s direct to video franchise. In Spring, join favourite ghoulfriends of Monster High in an all-new aquatic adventure, Great Scarrier Reef (70 minutes). In Fall fans will be treated to the untold origins story of Monster High and the Monsters that live among us (70 minutes).

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Hello, C,

Clawesome idea, and very sexy and stylish! I never got the 2-pack that made it into production, but I think that it would've been neat to have another version of Casta!

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The Whispering Wolf / Wolfie

Now that we’re in 2020, MH will officially be 10 years old in July!

Im still salty the US never got that mall 5 pack that had Invisibilly and that Draculaura with all pink hair.

Hello, mechagirl,

OMG! So....America never got that Maul Monsteristas 5-pack? I never knew that!  : O

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The Whispering Wolf / Wolfie

Nope! However that pack was a bust anyway, very cheap. Though I DO/DID like the Spectra from that pack, albeit a simple design. 

Who else is utterly depressed that this passed holiday season not a MH doll to be seen in stores? So sad... I miss the good ole' days when they were outselling Barbie even, had a bigger display too.

Hello, VeryVenus,

I agree!

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The Whispering Wolf / Wolfie

It is sad. I agree.

I don't feel very motivated at the beginning of this year. There is nothing I find really great in shops for me to collect. I prefer to adopt used MH in thrift stores or boot sales. I am so crazy, I even buy some I have already and love to bits!! lol... I try to avoid to do that but it happens... ;-)

I literally have depression, not being dramatic, over it. Ridiculous and I blame customizers honestly. They are the ones who always complained about quality issues and repainted the dolls with HUGE eyes.

I have seen lots of customised MH with normal size eyes. I have only one repainted doll and her eyes are not big, about the same size as standard MH dolls if not smaller.

I blame the parents who complained about the dolls not being appropriate, too scary, too sexy blah blah blah and Disney and their bloody Disney Princesses contract. They finished Mattel who were not in a great financial shape. And of course Mattel who obviously got everything wrong.

And I also blame Mattel for the evil glue in the heads but this is another matter! lol ;-)


Just in case you're not already aware, the MH dolls were far from the only ones with Glue Head Syndrome. Other impacted dolls include, but are not limited to:

Ever After High

Mexican My Scene dolls

Some general Barbies

Original style SuperHero Girls (?)

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The Whispering Wolf / Wolfie

Yes, I am unfortunately aware of the evil glue in many MATTEL dolls' heads. It took me a lot of efforts to get rid of this hell in Signature Briar Beauty's hair. As a result, I found myself sqeezing heads manically in shops to make sure the heads were glue free!!

I also squeeze Barbie's head in boot sales if I see one I like. I only buy Barbies if they are glue free. sigh...


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