Monster High Dolls .com

News and Reviews of Monster High Dolls, Plush Toys, and More!

A bona fide pop culture phenomenon and a massive global franchise in over 60 countries Monster High is ranked as the third biggest fashion doll brand a $1 billion franchise annually and a top 5 global property for girls! Monster High empowers girls to express their individuality and form friendships that last beyond a lifetime.

Now entering its 6th year in the market, in 2016 the brand will embark on an exciting new chapter to maintain its relevance to the ever changing consumer. As an exciting disruptive everygreen brand Monster High will continue to represent via the monster metaphor what it means to be different, unique and empowering girls to be themselves as Mattel leads the way in creating, maintaining and driving strong girl empowerment brands.

The key elements that make the brand disruptive will remain but now infused with more play in the product whilst adding renewed focus on the core characters and stories as well as marketing what the brand stands for. The brand will have a fresh new look with new contemporary colours and graphics whilst still incorporating the iconic signatures that make the brand unique and relatable to the core audience of 6-10 year olds. The fresh new feel will also incorporate new photo real brand imagery creating the emotional connection with the core audience whilst maintaining the brands humour and relatability and sense of community. The brand will also launch an exciting new multiyear brand campaign and new consumer rallying cry “How Do You Boo” encouraging consumers to embrace what makes them unique and share how they Boo. Working with celebrities and brands spokespeople the campaign will communicate what it means to boo, to be yourself and start a movement encourage girls to do the same. This will also be brought to life through an empowering new Monster High Anthem launched through a music video that will be amplified through social media and PR. This will be supported with an extensive marketing campaign across multiply touch points and will be localised in key countries across the EuRoMEA region.

Entertainment will still be a key focus with the successful tentpoles as Monster High is ranked #2 children’s direct to video franchise. In Spring, join favourite ghoulfriends of Monster High in an all-new aquatic adventure, Great Scarrier Reef (70 minutes). In Fall fans will be treated to the untold origins story of Monster High and the Monsters that live among us (70 minutes).

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It looks bad for MH. I am not a fan of the reboot but to see MH disappear is really depressing.

I like Ari and I would have loved to add the tea party doll to my collection. It looks very unlikely.

I don't expect to see any more MH dolls being released. Heck, Mattel hasn't even posted on the MH facebook page since March!! So I think MH has died, and we will never see the Tea Party or Hoodie dolls at all.

Mattel killed MH. How sad. :'(

Mattel pretty much killed all of their doll lines by cutting quality. The licensed Barbie fashion packs and the Collectors dolls above black and pink labels are the only good quality dolls they make now.

Hello,

I understand what all of you are saying about Mattel and the quality control issues, but I don't really get why they'd tease us with all of those images of the tea party and hoodie gals....if they're not even going to release them as, say, Target Exclusives....<Sigh> Really, Mattel? I want my bloomin' Ghostly Tea Party accessories, doggone it all to heck and gone!

<Disappears into a shadow>

Goodbye,

The Whispering Wolf / Wolfie

Was able to get the party ghoul dolls for $4 each 

Hello, C,

Where? Which store? Wow!  :O

<Disappears into a shadow>

Goodbye,

The Whispering Wolf / Wolfie

Kmart

Hello, C,

I wish that Kmart had any more of them here now. <Sigh> I passed on the one and only Rochelle, because she didn't look very good.

<Disappears into a shadow>

Goodbye,

The Whispering Wolf / Wolfie

If anyone is looking Five below and Tuesday morning have alot of MH dolls in. At Five Below they had the Ballerinas, First Day of School and Ghouls Best Beasts plus some of the Monster Siblings.

Tuesday Morning had Draculaura Vampire Kitchen box set, Electrified, Draculaura and Twyla School Spirits 2pk, Treesa Thornwillow, Monster family sibling sets, Lagoona Surf toTurf, and some Garden Ghouls.

Happy Hunting.

the walmart i usually got monster stuff from is basically cleaned out of them and has not restocked in ages...it's pretty much over

all of my local Walmarts have almost no MH left. only a few budget dolls laying around. :(

Im sad about that, I really liked some of these.

Also I dont know if anyone else has noticed but Mattel no longer is selling playline Barbie dolls(and their other dolls and toys) at their shop. They've basically closed down the shopping feature of their websites, except for signature line Barbies. So that's another place that we no longer have an option for buying dolls and other toys, making it harder to find stuff. :(

https://barbie.mattel.com/shop/en-us/ba/ba-site-faq

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