Monster High Dolls .com

News and Reviews of Monster High Dolls, Plush Toys, and More!

A bona fide pop culture phenomenon and a massive global franchise in over 60 countries Monster High is ranked as the third biggest fashion doll brand a $1 billion franchise annually and a top 5 global property for girls! Monster High empowers girls to express their individuality and form friendships that last beyond a lifetime.

Now entering its 6th year in the market, in 2016 the brand will embark on an exciting new chapter to maintain its relevance to the ever changing consumer. As an exciting disruptive everygreen brand Monster High will continue to represent via the monster metaphor what it means to be different, unique and empowering girls to be themselves as Mattel leads the way in creating, maintaining and driving strong girl empowerment brands.

The key elements that make the brand disruptive will remain but now infused with more play in the product whilst adding renewed focus on the core characters and stories as well as marketing what the brand stands for. The brand will have a fresh new look with new contemporary colours and graphics whilst still incorporating the iconic signatures that make the brand unique and relatable to the core audience of 6-10 year olds. The fresh new feel will also incorporate new photo real brand imagery creating the emotional connection with the core audience whilst maintaining the brands humour and relatability and sense of community. The brand will also launch an exciting new multiyear brand campaign and new consumer rallying cry “How Do You Boo” encouraging consumers to embrace what makes them unique and share how they Boo. Working with celebrities and brands spokespeople the campaign will communicate what it means to boo, to be yourself and start a movement encourage girls to do the same. This will also be brought to life through an empowering new Monster High Anthem launched through a music video that will be amplified through social media and PR. This will be supported with an extensive marketing campaign across multiply touch points and will be localised in key countries across the EuRoMEA region.

Entertainment will still be a key focus with the successful tentpoles as Monster High is ranked #2 children’s direct to video franchise. In Spring, join favourite ghoulfriends of Monster High in an all-new aquatic adventure, Great Scarrier Reef (70 minutes). In Fall fans will be treated to the untold origins story of Monster High and the Monsters that live among us (70 minutes).

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Yes, it is a shame they did not release that two pack.

You are very lucky to have this 5 pack. It is a great thing to have especially with Monster High going down the drain.

I hope you have kept Draculaura dress, so cute.

Is he posting these just to piss us off?

I think he probably feels as bad as us about the way things are going for Monster High. This is why he is posting them.

Considering he has created MH, I guess he must feel worse than us...


I agree with Tula.

<Disappears into a shadow>


The Whispering Wolf / Wolfie

he's probably just as sad/angry as we are about what they've done to his characters.


Yeah, Monster High was his baby and he created them so diverse and unique and he's upset, he has said we as fans need to keep speaking up about the reboot and bring back the old Monster High!

Garrett also mentions the 5 pack was supposed be called Fraidie Hawkins with two couples (Heath/Abbey and Scarah/Invisibilly) with Bloodgood as the chaperone! :(

This pack sounds amazing. So disappointed Mattel didn't release it

Hello, Glimmer,

You managed to capture the look of that Fleur de Lis even better than Mattel did!!  <3

<Disappears into a shadow>


The Whispering Wolf / Wolfie

never really realized how doe eyed new Clawdeen was until this picture...

yes the new doe eyes make her look worried, I prefer the old Clawdeen as she was more fierce and feisty and a lot more confident, I also prefer the old Howleen to this short and static one, I must get the baby siblings to complete the wolf family. 


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