A bona fide pop culture phenomenon and a massive global franchise in over 60 countries Monster High is ranked as the third biggest fashion doll brand a $1 billion franchise annually and a top 5 global property for girls! Monster High empowers girls to express their individuality and form friendships that last beyond a lifetime.
Now entering its 6th year in the market, in 2016 the brand will embark on an exciting new chapter to maintain its relevance to the ever changing consumer. As an exciting disruptive everygreen brand Monster High will continue to represent via the monster metaphor what it means to be different, unique and empowering girls to be themselves as Mattel leads the way in creating, maintaining and driving strong girl empowerment brands.
The key elements that make the brand disruptive will remain but now infused with more play in the product whilst adding renewed focus on the core characters and stories as well as marketing what the brand stands for. The brand will have a fresh new look with new contemporary colours and graphics whilst still incorporating the iconic signatures that make the brand unique and relatable to the core audience of 6-10 year olds. The fresh new feel will also incorporate new photo real brand imagery creating the emotional connection with the core audience whilst maintaining the brands humour and relatability and sense of community. The brand will also launch an exciting new multiyear brand campaign and new consumer rallying cry “How Do You Boo” encouraging consumers to embrace what makes them unique and share how they Boo. Working with celebrities and brands spokespeople the campaign will communicate what it means to boo, to be yourself and start a movement encourage girls to do the same. This will also be brought to life through an empowering new Monster High Anthem launched through a music video that will be amplified through social media and PR. This will be supported with an extensive marketing campaign across multiply touch points and will be localised in key countries across the EuRoMEA region.
Entertainment will still be a key focus with the successful tentpoles as Monster High is ranked #2 children’s direct to video franchise. In Spring, join favourite ghoulfriends of Monster High in an all-new aquatic adventure, Great Scarrier Reef (70 minutes). In Fall fans will be treated to the untold origins story of Monster High and the Monsters that live among us (70 minutes).
I totally agree!!! I do that and just shake my head and say " Why, Mattel, WHY????????????"
The reboot destroyed MH. What's the point of fixing something that ain't broken? Mattel just have told the mothers protesting against the dolls from G1 to take a hike and keep their mouth shut.
OMG!! That looks awful!!! Those eyes are WAY too big!!!! If they all start looking like this, I am done for sure! Ugh!!
I think she is pretty
Woof...that is unfortunate. Hopefully some kind of error.
I got two recently on clearance, one for me and one for trading later, and both have normal eyes. The big eyes are kind of cute.
ahaha giant eyed ula! I kinda... want one ahahaha hahahah.
She's all bug eyed and it cracks me up.
thanks for these! Lagoona disappoints me with her outfit, her shoes are fun though. Look forward to seeing Cleo!
I kinda love her wonky ears lol. How the hell did that happen?