A bona fide pop culture phenomenon and a massive global franchise in over 60 countries Monster High is ranked as the third biggest fashion doll brand a $1 billion franchise annually and a top 5 global property for girls! Monster High empowers girls to express their individuality and form friendships that last beyond a lifetime.
Now entering its 6th year in the market, in 2016 the brand will embark on an exciting new chapter to maintain its relevance to the ever changing consumer. As an exciting disruptive everygreen brand Monster High will continue to represent via the monster metaphor what it means to be different, unique and empowering girls to be themselves as Mattel leads the way in creating, maintaining and driving strong girl empowerment brands.
The key elements that make the brand disruptive will remain but now infused with more play in the product whilst adding renewed focus on the core characters and stories as well as marketing what the brand stands for. The brand will have a fresh new look with new contemporary colours and graphics whilst still incorporating the iconic signatures that make the brand unique and relatable to the core audience of 6-10 year olds. The fresh new feel will also incorporate new photo real brand imagery creating the emotional connection with the core audience whilst maintaining the brands humour and relatability and sense of community. The brand will also launch an exciting new multiyear brand campaign and new consumer rallying cry “How Do You Boo” encouraging consumers to embrace what makes them unique and share how they Boo. Working with celebrities and brands spokespeople the campaign will communicate what it means to boo, to be yourself and start a movement encourage girls to do the same. This will also be brought to life through an empowering new Monster High Anthem launched through a music video that will be amplified through social media and PR. This will be supported with an extensive marketing campaign across multiply touch points and will be localised in key countries across the EuRoMEA region.
Entertainment will still be a key focus with the successful tentpoles as Monster High is ranked #2 children’s direct to video franchise. In Spring, join favourite ghoulfriends of Monster High in an all-new aquatic adventure, Great Scarrier Reef (70 minutes). In Fall fans will be treated to the untold origins story of Monster High and the Monsters that live among us (70 minutes).
Dare I say I actually like them?
the upside down chair cracks me up. I quite like Moanica (ribcage shirt, worm earrings yesss) but the rest.. no thanks. Lagoona's dress is kinda cool with the patches of different patterns but I always felt like shift dresses weren't appropriate for her character, just... yeah, didn't ever work for me.
Still don't like Draculaura, she doesn't look at all herself.
these are actually really pretty
Lagoona and Rochelle are stunning! Even Draculaura looks nice.
The gold chick still looks terrible, minus the parrot earrings. Had she not been so gimmicky, i might've liked her better
Not to my taste at all, which is a shame as I LOVE pirates but they're just a bit too... cutesy sailor girl rather than piratical. Mmmm.
I do like Rochelle's shoes though, they are awesome shoes.
But what's with the pets? Do they come with their correct pets at last?
my assumption is the pets are part of the movie
I may just get all of these FOR the pets, I've always loved the pets. My sister pointed it out but Roux looks really pissed off. They also seem to be a lot smaller, or maybe it's just the way they're pictured.
If it weren't for the pets, I'd just get Rochelle. The reboot hasn't affected her TOO badly. Honestly, the more I look at Lagoona, the more it for some reason reminds me of Kiki and Fran, The Island Girls if anyone remembers that.
The art on the boxes looks pretty good and the dolls themselves ...do not.
eugh their faces are so... BLANK and moulded on shoes? that's unforgivable.