Monster High Dolls .com

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These are knock offs

  http://media.tumblr.com/tumblr_m2pxsnguQM1r3rp21.png

http://farm8.static.flickr.com/7002/6473457989_1748d715e0.jpg

http://farm8.staticflickr.com/7098/7162162212_883739edb7.jpg

And THIS is jumping the band wagon

http://blog.bratz.com/wp-content/uploads/2012/10/112587-Bratzillaz-Doll-with-Pet-Asst-FW-015_jpg1.jpg

Meaning that while they've definitely taken a few ideas from MH, they're still doing it in their own way with their own characters with their own style.

Knock offs - direct copies

Jumping the band wagon - taking ideas of something popular at the moment and adding their own twist in order to sell.

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